The key goal is to promote brands through different ones forms of digital media. Digital marketing is the use of the internet, mobile devices, social media, search engines, display ads and other channels consumers. As a subset of traditional marketing, digital marketing goes beyond the internet include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online advertisements (such as banner advertisements) to promote products and services.
Some marketing experts consider digital marketing as a completely new company that requires a new one way to approach customers and new ways understand how customers behave compared traditional marketing.
Most experts believe that 'digital' is not yet the case another channel for marketing. It requires a new one approach to marketing and a new understanding of customer behavior. For example, it requires companies to analyze and quantify it value of downloads of apps on mobile devices, tweets on Twitter, likes on Facebook and so on.
Why you need a digital marketing?
1) You are not optimizing: Every company with a website will have analytics, but many senior managers do not make sure their teams do it time to view them and act accordingly. Once a strategy allows you to get the basis right, then you can continue to continuous improvement of the most important aspects such as search marketing, user experience on the site, e-mail and social media marketing.
2) You won't know your online audience or market share: Customer demand for online services can be underestimated if you have not been studied this one. Perhaps more importantly, you do not understand your online marketplace: the dynamics will be different than traditional channels with different types of customers profile and behavior, competitors, propositions and options for marketing communication. There are great tools available through the main digital platforms where we can determine the level of the customer question, we recommend making a search gap analysis using Google's Keywordplanner see how you drain the intention searchers to draw or see them on your site how many people are interested in products or services or sector you can get through Facebook IQ.
3) You are directionless: I think that companies without a digital one strategy (and many that do that) have no clear strategic goal for what they want reach online in terms of new customers . And if you do not goals with SMART digital marketing goals that you probably do not give up enough means to achieve the goals and you do not evaluate through analyzes whether you are now achieving those goals.
4) You are not integrated: It is only too common for digital marketing activities to be completed in silos, or that is a specialized digital marketer who is in it IT or a separate digital agency. It is easier that way to package digital marketing in one handy chunk. But of course it is less effective. We always recommend an integrated digital development marketing strategy and once Digital Transformation is complete digital marketing activities will be part of your marketing plan and part of the normal work.