Digital Marketing is also to show marketers advertisements to people based on their actions and references on the internet. While being less expensive than the traditional form of advertising.
CRM software compiles customers' information and documents into a single database to offer detailed information on their personal information, purchase history, and buying preferences.
ROI stands for Return On Investment, it is simply a measure of money gained or lost on an investment. To put it in simpler terms ROI is what you expect back from what you're spending as an investment. Digital Marketing Campaigns are investments and like smart investments, they need to be measured to make sure the money was spent wisely.
• What is digital marketing?
• What is traditional marketing?
• Digital marketing vs. traditional marketing: what’s the difference?
• How to choose?
• Key factors to be considered