Differences between Traditional Marketing and Digital marketing

Differences between Traditional Marketing and Digital marketing

Posted on: 28 Nov, 2020

The marketing budget is crucial for small scale business, also should consider where to spend and how to use it.

Choosing the right market is a bit tricky thing but makes a huge difference in results.

Get complete knowledge on digital marketing vs traditional marketing for getting a better idea to choose.

How will you know where to spend, when to spend?

Then you should know about digital marketing vs traditional marketing.

For instance, two friends Aaronand Dev decided to start a business. They both had great ideas and went to implement them.

Aarondecided to open a fashion boutique, he rented in a nice building at a prime location. He hired few salespeople, printed brochures, palm plates, banners. He advertised in local newspapers. Within a week he saw sales from local customers, he was excited. He had very high overheads but very low-profit margins. He waited for a couple of years to see growth.

On the other hand, Devstarted an online business store, to sell his products. He created a nice-looking website with a catchy name. He hired a good Digital Marketing Company to outsource his online marketing to them. They created a strategy to make an online presence with unique content, SEO strategies, and also paid for advertising. Within a few weeks, Devstarted seeing sales, a lot of sales from all over the country. Devwas very happy, he spent very low overheads but got high profit.

After a couple of years, Aaronand Devmeet again. Devtells his marketing strategies, Aaronrealizes his mistakes.

Points to be noted from above instance are:

Traditional Marketing influence is limited.

Digital Marketing influence is unlimited.

Reduces Marketing Overheads

Increases Your Profit Margins

Let’s start with the basics.

Digital Marketing is a form of marketing through which use digital advertising to people. Digital Marketing has different channels like- search engines, social media platforms, websites, e-mails, mobile applications. Digital Marketing would allow marketers to interact with and understand the audience in a better way and to increase trust. Traditional marketing is a form of marketing through which use offline advertising to people. This is used by companies earlier. You can increase your success rate, recycle your promo materials, and can easily reach the local audience.Digital Marketing

Affordable for everyone

Global marketing

Targeted marketing - age, gender, interest, competitor audience.

Real-time metrics - Traffic, leads, engagement, and time spent on your website/blog, conversions, sales...

Immediate communication

ROI is measurable

Instant results

Takes 4years to reach 50 million customers

Retargeting

Tweak, Pause, & stop a campaign at anytime from anywhere

Accessible

Traditional marketing

Expensive and not Affordable for everyone

Local marketing

Non targeted market

Non- Measurable

Delayed communication

ROI is not measurable

Delayed results

Radio took 38 years, TVs took 15 years to reach 50 million customers

Non-retargeting

Once publish, not possible

Non-Accessible

Choosing the more cost-effective medium

Picking a strategy that has better reach.

Utilizing a platform that offers you a tangible, direct response.

How to choose?

Choosing the more cost-effective medium

Picking a stratey that has better reach.

Utilizing a platform thatoffersyou a tangible, direct response.

Key factors to be considered

:

Cost:

Digital marketing wins this one, hands down.

Reaches thousands with just a single post online.

Do not be quick to dismiss what traditional marketing cando in support of digital efforts.

Traditional marketing pulls focus to your online marketing, which can be a great way to expand your exposure.

Communication:

The digital platform enables you to build a meaningful connection with your audience.

Depending on the behavior of your audience you can change the marketing efforts accordingly.

Older audience: You can use a mix of digital marketing and traditional marketing.

Millennial Audience: Focus completely on all your resources on the digital platform.

Metrics:

Digital Marketing campaigns make a track to measure ourgoals easily.

Can measure website traffic

How much are you engaging with your audience on socialmedia platforms?

Can count visitors to your blog.

Track the activities easily by Google Analytics, Facebook Analytics, etc.

You get specific results like:

How many people clicked on the ad?

How many people saw your page?

How many people converted?

This is quite challenging to track your marketing performance through traditional marketing.

Accessibility:

Mobile is playing a key role in digital marketing.

Many of them do online shopping

3/5 users pay attention to mobile ads

They spend 5.5 hours on their smartphones every day

Mobile is the best medium to implement digital strategiesto grow your business.

Digital Marketing: Gives direct response with a limited budget

Traditional Marketing: Delayed response with High budget

Pro Tips:

Take stock of your online business on your website, Facebook, Instagram, YouTube, Twitter, etc.

Consider flyers, posters from traditional techniques, this works for small-scale businesses.