What is a CRM and How do you manage your customers?
Posted on: 25 Apr, 2024
What is a CRM and How do you manage your customers?
Customer Relationship Management (CRM) is an approach to managing your business customer's interaction with customers.
CRM is a combination of
That manages and analyzes these interactions to improve customer retention and sales growth.
CRM software compiles customers' information and documents into a single database to offer detailed information on their personal information, purchase history, and buying preferences.
The data come from various sources like web forms, phone calls, live chat, mail, e-mail, and social media.
CRM systems are evolving by adding more and more components to expand beyond traditional customer profiling functions.
Components can include:
CRM systems can automate workflows, track sales leads, track employee information, and even predict future customer behaviors, Thanks to AI.
CRM technology can be offered as on-premise or cloud-based systems. Major CRM vendors for large enterprises include Salesforce, Microsoft, SAP, and Oracle.
But CRM is not only for big businesses, all organizations including small and mid-sized enterprises use and benefit from CRM technology.
What are the benefits of CRM?
Collaborative CRM is a tool focused on customer experience. Also helps you to create effective communication between different organizations related to customer services. This includes marketing, sales, customer service, distributors, vendors, external customers, technical support, and vendors.
The term pipeline management indicates the process of managing and leading future sales in various stages like pipeline, sales pipeline, deal pipeline, and opportunity pipeline are all related to pipeline management. This helps you to maximize your resources and team by forecasting sales, sale velocity, etc, accurately.
CRM automation is the process of automating sales and customer service so that the team can spend time on tasks with higher production rates. This helps teams to track and manage current and prospective customers. Automation does all processes to save time, drive sales, and streamline processes.
By employing customer relationship management (CRM) tools you can Build retention. Tracking how many customers return to you and why. Attract current customers to stay with you and offer them new products to expand the relationship with customers.
CRM systems enable all businesses to enhance their strategies to manage their relationships and interactions with clients. Understands the emotion of customers, where emotion plays an essential role in their relationships. You can track interactions with leads and customers, helping to optimize sales processes, customers' behaviors and needs, customer service, tech support, and marketing campaigns.
CRM applications increase the revenue by up to 41% per salesperson. Can use email marketing to share offers, promotions, and special deals with customers.
What type of CRM does your business use? If you don't have any. Kexlin builds a CRM system. This can help you provide the high-quality service that customers are looking for.
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